What is it?

 

Audiovisual materials communicate messages through the use of video content, animated graphics or a combination of both. Through presenting stories, personal experiences or lessons learned, they facilitate transmission of key messages to target audiences.

In addition, audiovisual media allow the application of "storytelling" techniques that increase the likelihood that messages are remembered and replicated in other settings.

 

How is it made?

 

It is necessary to collaborate closely with a communications and marketing specialist (internal or external) throughout the process of producing audiovisual materials.

 

Setting partial review points is recommended to ensure that the final product meets the expectations of the MIF and the Executing Agency.

 

The elaboration phases of an audiovisual are:

 

 

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